Women's Hoja T-shirt Women's Övik Path Knit Sweater Men's Ruaha Shorts Women's Keb Fleece Hoodie Jacket Women's Keb Thermal Wind Jacket Women's Abisko Lite Fleece Jacket Men's Abisko Lite Trekking Zip-Off Pant Women's Abisko Midsummer Shorts Women's Abisko Hybrid Trail Trousers Women's Bergtagen Stretch Trousers Women's Vidda Pro Pants Women's Övik Hemp Blouse Men's Keb Fleece Pants Women's Abisko Trekking Blouse Men's Lada Round-Neck Pullover Women's Bergtagen Thinwool T-shirt Women's Abisko Midsummer Skort Men's Vidda Pro Lite Shorts Women's Hoja Wool T-shirt Men's Övik Knit Sweater Men's Vardag Pile Fleece Vest Men's Singi Flannel Jacket Men's Övik Flannel Shirt Men's Övik Zip Cardigan Men's Barents Pro Shorts Men's Keb Shorts Men's Lush Logo T-Shirt Men's Abisko Lite T-shirt Men's Abisko Grid Fleece Hoodie Jacket Men's Abisko Lite Fleece Half Zip Pullover Greenland Wax Bag High Coast 24 High Coast Hip Bag Men's HC Hydratic Trail Jacket Färden Duffel 50 Travel Bag Vardag Bag Abisko Hike 35 Backpack Kånken Laptop 15" Backpack Canvas Belt High Coast Wind Cap Abisko Trek Backpack Kajka 55 Backpack Re-Kånken Backpack Hoja Frame Bike Bag Rib Cap Kajka Side Pocket Abisko Trekking Cap 1960 Logo Långtradarkeps Cap

It all started very small at Fjällräven. As a 14-year-old boy scout, Åke Nordin would never have expected the things he made to become an important outdoor brand.

From self-made backpacks to outdoor outfitter

In 1950, Nordin planned a long hike, but his backpack was unsuitable for heavier loads. So, he created his own backpack in his parents' shed by attaching a cotton bag to a wooden frame. This provided excellent weight distribution and made it easy to carry heavy loads. Word got around. Reindeer herders heard about it and also had some of these backpacks made.

After his military service, Nordin founded Fjällräven, which translates as Arctic Fox, in 1960. The company's registered office was the family's one-room apartment in Örnsköldsvik. From this, the current product range gradually developed. Condensation-free tents, outdoor jackets, and sleeping bags followed the backpacks. Some products from the company's first decade are still in the range and have become classics, such as the Greenland Jacket (in the range since the 1960s ) or the Kånken school backpack (produced since the 1970s).

Fjällräven - Robust and durable outdoor products

From the beginning, Fjällräven has focused on durable products suitable for outdoor use. “We develop,” explains press officer Philipp Kloeters, “outdoor equipment that draws its inspiration from nature and uses the wilderness as a test bed. If you're spending a lot of time outdoors, you need to be able to rely on your equipment. Of course, robustness and durability are very important criteria. At Fjällräven, we also focus on robust and durable products because we are impressed by the fact that these are better for the environment than short-lived trend items that only last for one season.” After all, the longer a jacket or tent is used, the better its environmental performance.

“... a special responsibility towards people, animals, and the environment...”

But Fjällräven also ensures that environmentally friendly processes are used in production. As an outdoor company, says Kloeters, the company has “a special responsibility towards people, animals and the environment. Just as true outdoor enthusiasts leave their campsite so that others can enjoy the beauty of untouched nature after them, we as a company strive to minimize the negative environmental impact of our actions. After all, future generations should also have the opportunity to go out into nature and enjoy it.

Fjällräven's products now increasingly use recycled or organic materials. From 2015, only products without water-repellency treatment containing perfluorinated chemicals (PFCs) will be manufactured, such as the new hardshell collection.