Fjällräven: A life full of adventure

Amazing Fjällräven products here at discounted prices.

Fjällräven (369 articles)

Women's Abisko Padded Vest Men's Arctic Fox T-Shirt Women's Hoja Rider's Wind Jacket Women's High Coast Trail Trouser Men's Karl Pro Pant Women's Abisko Trekking Blouse Men's Hoja Wool T-shirt Men's Greenland No.1 Down Jacket Women's Övik Hemp Blouse Women's Abisko Cool T-Shirt Women's Övik Flannel Blouse Women's High Coast Lite Blouse Women's Abisko Hike Shorts Men's Bergtagen Thinwool Trousers Women's Övik Hemp Camp Blouse Men's High Coast Lite Pullover Men's Keb Fleece Hoodie Jacket Women's Abisko Short Tights Women's 1960 Logo T-Shirt Women's Abisko Fjäll Dress Women's Hemp Blend T-Shirt Women's Abisko Lite Fleece Jacket Kids Logo T-Shirt Men's Visby 3 in 1 Jacket Men's High Coast Wind Jacket Women's Keb Trousers Women's Arctic Fox Print T-Shirt Women's Kaipak Curved Trousers Men's Expedition X-Lätt Vest Women's Greenland Winter Parka Women's Övik Knit Sweater Men's Skogsö Padded Jacket Men's HC Hydratic Trail Trousers Abisko Midsummer Jacket 3D Relief Map Allgäu Lake Constance with wooden frame Women's Greenland Down Liner Vest Women's Keb GTX Trousers Men's Abisko Wool Logo T-Shirt Women's Abisko Hike Blouse Women's Abisko Hybrid Trail Shorts Men's Vardag Pile Jacket Women's Fjällräven Logo T-Shirt Men's Övik Travel Shirt Men's Abisko Hike Trousers Women's Övik Lite Fleece Jacket Women's Abisko Lite Top Men's Barents Pro Winter Trousers Women's Övik Knit Cardigan

It all started very small at Fjällräven. As a 14-year-old boy scout, Åke Nordin would never have expected the things he made to become an important outdoor brand.

From self-made backpacks to outdoor outfitter

In 1950, Nordin planned a long hike, but his backpack was unsuitable for heavier loads. So, he created his own backpack in his parents' shed by attaching a cotton bag to a wooden frame. This provided excellent weight distribution and made it easy to carry heavy loads. Word got around. Reindeer herders heard about it and also had some of these backpacks made.

After his military service, Nordin founded Fjällräven, which translates as Arctic Fox, in 1960. The company's registered office was the family's one-room apartment in Örnsköldsvik. From this, the current product range gradually developed. Condensation-free tents, outdoor jackets, and sleeping bags followed the backpacks. Some products from the company's first decade are still in the range and have become classics, such as the Greenland Jacket (in the range since the 1960s ) or the Kånken school backpack (produced since the 1970s).

Fjällräven - Robust and durable outdoor products

From the beginning, Fjällräven has focused on durable products suitable for outdoor use. “We develop,” explains press officer Philipp Kloeters, “outdoor equipment that draws its inspiration from nature and uses the wilderness as a test bed. If you're spending a lot of time outdoors, you need to be able to rely on your equipment. Of course, robustness and durability are very important criteria. At Fjällräven, we also focus on robust and durable products because we are impressed by the fact that these are better for the environment than short-lived trend items that only last for one season.” After all, the longer a jacket or tent is used, the better its environmental performance.

“... a special responsibility towards people, animals, and the environment...”

But Fjällräven also ensures that environmentally friendly processes are used in production. As an outdoor company, says Kloeters, the company has “a special responsibility towards people, animals and the environment. Just as true outdoor enthusiasts leave their campsite so that others can enjoy the beauty of untouched nature after them, we as a company strive to minimize the negative environmental impact of our actions. After all, future generations should also have the opportunity to go out into nature and enjoy it.

Fjällräven's products now increasingly use recycled or organic materials. From 2015, only products without water-repellency treatment containing perfluorinated chemicals (PFCs) will be manufactured, such as the new hardshell collection.