Fjällräven: A life full of adventure

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Kånken RainCover Bergtagen Cap Women's Expedition Mid Winter Jacket Women's Singi Wool Padded Parka Women's Abisko Hike Blouse Kånken Toiletry Bag Färden 35 Wheeled Suitcase 1960 Laptop Bag Färden Duffel 80 Travel Bag Övik Flat Cap Women's Abisko Midsummer Jacket Men's Övik Hydratic Jacket Bergtagen 60 Insulation Shorts Kånken Rainbow Backpack Ulvö Medium Waistpack Men's Keb Fleece Pants Kajka 65 Backpack Abisko 6 Waistpack Färden Wash Bag Women's Expedition Pack Down Anorak Abisko Hike 35 Backpack Rainproof Cover Kajka 85 Backpack Bergtagen Touring 22 Backpack Women's Övik Hemp Dress Women's Nuuk Parka Abisko 16 Backpack Hoja Drybag 3.5L Bike Bag Women's HC Insulated Skirt Bergtagen Touring Backpack Men's Swedish Forest T-shirt Singi 48 Backpack Kaitum Neck Gaiter Women's High Coast Wind Hoodie Jacket Ulvö Rolltop 30 Färden 75 Wheeled Suitcase Färden Cross-body Bag Skule Top 26 Backpack Kanken Mini Abisko Trekking Cap Färden Duffel 50 Travel Bag Expedition Down Heater Beanie High Coast 30 Bag Abisko Hike Lite Backpack Övik Neps Cap Splitpack Large Travel Backpack Kids Vidda Trousers Men's Vardag Relaxed Shorts

Fjällräven (510 articles)

It all started very small at Fjällräven. As a 14-year-old boy scout, Åke Nordin would never have expected the things he made to become an important outdoor brand.

From self-made backpacks to outdoor outfitter

In 1950, Nordin planned a long hike, but his backpack was unsuitable for heavier loads. So, he created his own backpack in his parents' shed by attaching a cotton bag to a wooden frame. This provided excellent weight distribution and made it easy to carry heavy loads. Word got around. Reindeer herders heard about it and also had some of these backpacks made.

After his military service, Nordin founded Fjällräven, which translates as Arctic Fox, in 1960. The company's registered office was the family's one-room apartment in Örnsköldsvik. From this, the current product range gradually developed. Condensation-free tents, outdoor jackets, and sleeping bags followed the backpacks. Some products from the company's first decade are still in the range and have become classics, such as the Greenland Jacket (in the range since the 1960s ) or the Kånken school backpack (produced since the 1970s).

Fjällräven - Robust and durable outdoor products

From the beginning, Fjällräven has focused on durable products suitable for outdoor use. “We develop,” explains press officer Philipp Kloeters, “outdoor equipment that draws its inspiration from nature and uses the wilderness as a test bed. If you're spending a lot of time outdoors, you need to be able to rely on your equipment. Of course, robustness and durability are very important criteria. At Fjällräven, we also focus on robust and durable products because we are impressed by the fact that these are better for the environment than short-lived trend items that only last for one season.” After all, the longer a jacket or tent is used, the better its environmental performance.

“... a special responsibility towards people, animals, and the environment...”

But Fjällräven also ensures that environmentally friendly processes are used in production. As an outdoor company, says Kloeters, the company has “a special responsibility towards people, animals and the environment. Just as true outdoor enthusiasts leave their campsite so that others can enjoy the beauty of untouched nature after them, we as a company strive to minimize the negative environmental impact of our actions. After all, future generations should also have the opportunity to go out into nature and enjoy it.

Fjällräven's products now increasingly use recycled or organic materials. From 2015, only products without water-repellency treatment containing perfluorinated chemicals (PFCs) will be manufactured, such as the new hardshell collection.