Fjällräven: A life full of adventure

Amazing Fjällräven products here at discounted prices.

Fjällräven (369 articles)

Abisko Trek 48 Backpack Men's Lush Logo T-Shirt Abisko 16 Backpack Abisko Friluft 35 Backpack Ulvö 23 Backpack Women's Abisko Midsummer Skort Kånken Wash Bag Kånken RainCover Kånken No. 2 Laptop 15 Backpack Men's Greenland Trail Trousers Skule Top 26 Backpack Hoja Bike Bag Byron Mütze Fjällräven Heavy Cap Bergtagen 38 Backpack Totepack No.1 Merino Lite Hat Abisko Visor Cap Men's Övik Roller Neck Pullover Women's Expedition Mid Winter Jacket Men's Mountain T-Shirt Abisko Trekking Cap Ulvö Large Waistpack Kånken Laptop 15" Backpack Pocket Shoulder Bag Zip Wallet Hoja Frame Bike Bag Kånken Rainbow Backpack Men's Fjällräven Equipment T-Shirt High Coast 36 Duffel High Coast 30 Bag Women's Abisko Sun Hoodie Men's Vardag Lite Padded Jacket Women's Övik Half Zip Knit Sweater Women's Abisko Wool Tank Top High Coast Lite Cap Men's Abisko Lite Trekking Jacket Singi Wool Padded Parka Men's Bergtagen G-1000 Jacket Re-Kånken Backpack Women's Snow Jacket Keb 72 Rucksack Women's Keb 72 Backpack Abisko Trek Backpack Women's Bergtagen Stretch Trousers Övik Flat Cap Men's Keb 52 Rucksack Women's Keb 52 Rucksack

It all started very small at Fjällräven. As a 14-year-old boy scout, Åke Nordin would never have expected the things he made to become an important outdoor brand.

From self-made backpacks to outdoor outfitter

In 1950, Nordin planned a long hike, but his backpack was unsuitable for heavier loads. So, he created his own backpack in his parents' shed by attaching a cotton bag to a wooden frame. This provided excellent weight distribution and made it easy to carry heavy loads. Word got around. Reindeer herders heard about it and also had some of these backpacks made.

After his military service, Nordin founded Fjällräven, which translates as Arctic Fox, in 1960. The company's registered office was the family's one-room apartment in Örnsköldsvik. From this, the current product range gradually developed. Condensation-free tents, outdoor jackets, and sleeping bags followed the backpacks. Some products from the company's first decade are still in the range and have become classics, such as the Greenland Jacket (in the range since the 1960s ) or the Kånken school backpack (produced since the 1970s).

Fjällräven - Robust and durable outdoor products

From the beginning, Fjällräven has focused on durable products suitable for outdoor use. “We develop,” explains press officer Philipp Kloeters, “outdoor equipment that draws its inspiration from nature and uses the wilderness as a test bed. If you're spending a lot of time outdoors, you need to be able to rely on your equipment. Of course, robustness and durability are very important criteria. At Fjällräven, we also focus on robust and durable products because we are impressed by the fact that these are better for the environment than short-lived trend items that only last for one season.” After all, the longer a jacket or tent is used, the better its environmental performance.

“... a special responsibility towards people, animals, and the environment...”

But Fjällräven also ensures that environmentally friendly processes are used in production. As an outdoor company, says Kloeters, the company has “a special responsibility towards people, animals and the environment. Just as true outdoor enthusiasts leave their campsite so that others can enjoy the beauty of untouched nature after them, we as a company strive to minimize the negative environmental impact of our actions. After all, future generations should also have the opportunity to go out into nature and enjoy it.

Fjällräven's products now increasingly use recycled or organic materials. From 2015, only products without water-repellency treatment containing perfluorinated chemicals (PFCs) will be manufactured, such as the new hardshell collection.