Kånken Toiletry Bag Re-Kånken Backpack Färden Wash Bag Men's Buck Fleece Splitpack Travel Backpack Women's Bergtagen Insulation Jacket Women's Hoja Hybrid Shorts Zip Card Wallet Men's Singi Down Jacket Färden 75 Wheeled Suitcase Men's Abisko Wool Classic T-Shirt Färden Duffel 80 Travel Bag Men's Övik Round-Neck Pullover Hoja Handlebar Rolltop Bike Bag Women's Stina Padded Jacket Gear Large Bag Women's Abisko Day Hike Half Zip Sweater Ulvö Rolltop 30 Women's Hoja Iväg T-shirt Women's Bergtagen Windshell Jacket Bergtagen Touring 22 Backpack Women's Hoja Rider's Wind Jacket Hoja Top Tube Bike Bag Women's Abisko Wool Hoodie Men's Hoja T-shirt Women's Vardag Pile Fleece Jacket Abisko Woll Headband Women's Hoja T-shirt Ulvö Medium Waistpack Hoja Bike Frame Fold Bike Bag Men's Nuuk Lite Parka Men's Vardag Anorak Men's Övik Heavy Flannel Shirt Men's Övik Lite Fleece Jacket Greenland Top Backpack Men's Hoja Adventure Vest Women's Övik Rib Sweater Men's Övik Rib Sweater Men's Vardag Vindby Jacket Women's Singi Flannel Blouse Men's Abisko Hike Trousers Men's Övik Padded Jacket Hoja Bike Bag Men's Abisko Day Hike Long Sleeve Women's Keb GTX Trousers Hoja Drybag 16L Bike Bag Women's Kaitum Fleece Jacket Men's Bergtagen GTX Touring Jacket

Fjällräven (477 articles)

It all started very small at Fjällräven. As a 14-year-old boy scout, Åke Nordin would never have expected the things he made to become an important outdoor brand.

From self-made backpacks to outdoor outfitter

In 1950, Nordin planned a long hike, but his backpack was unsuitable for heavier loads. So, he created his own backpack in his parents' shed by attaching a cotton bag to a wooden frame. This provided excellent weight distribution and made it easy to carry heavy loads. Word got around. Reindeer herders heard about it and also had some of these backpacks made.

After his military service, Nordin founded Fjällräven, which translates as Arctic Fox, in 1960. The company's registered office was the family's one-room apartment in Örnsköldsvik. From this, the current product range gradually developed. Condensation-free tents, outdoor jackets, and sleeping bags followed the backpacks. Some products from the company's first decade are still in the range and have become classics, such as the Greenland Jacket (in the range since the 1960s ) or the Kånken school backpack (produced since the 1970s).

Fjällräven - Robust and durable outdoor products

From the beginning, Fjällräven has focused on durable products suitable for outdoor use. “We develop,” explains press officer Philipp Kloeters, “outdoor equipment that draws its inspiration from nature and uses the wilderness as a test bed. If you're spending a lot of time outdoors, you need to be able to rely on your equipment. Of course, robustness and durability are very important criteria. At Fjällräven, we also focus on robust and durable products because we are impressed by the fact that these are better for the environment than short-lived trend items that only last for one season.” After all, the longer a jacket or tent is used, the better its environmental performance.

“... a special responsibility towards people, animals, and the environment...”

But Fjällräven also ensures that environmentally friendly processes are used in production. As an outdoor company, says Kloeters, the company has “a special responsibility towards people, animals and the environment. Just as true outdoor enthusiasts leave their campsite so that others can enjoy the beauty of untouched nature after them, we as a company strive to minimize the negative environmental impact of our actions. After all, future generations should also have the opportunity to go out into nature and enjoy it.

Fjällräven's products now increasingly use recycled or organic materials. From 2015, only products without water-repellency treatment containing perfluorinated chemicals (PFCs) will be manufactured, such as the new hardshell collection.