Women's Bergtagen Lite Insulation Jacket Bergtagen Touring Backpack Men's Fjällräven Logo Hoodie Men's Bergtagen 60 Vest High Coast 36 Duffel Women's Abisko Hike Blouse Abisko Trek Backpack Men's Fjällglim Shirt 1960 Logo Långtradarkeps Cap Women's Övik Hemp Blouse Men's Abisko Padded Vest Women's Fjällblomster Logo T-shirt Women's Vardag Pile Fleece Men's Fjällräven Logo Sweater Reversible Bucket Hat Men's Keb Fleece Pants Women's Abisko Lite Fleece Half Zip Sweater Men's Vidda Pro Ventilated Pants Men's Övik Lite Shirt Abisko Hike 35 Backpack Men's Abisko Trail Stretch Shorts Bergtagen 38 Backpack Women's 1960 Logo T-Shirt Kajka 75 Backpack Women's Vidda Pro Pants Women's Visby 3 in 1 Jacket Women's Arctic Fox Print T-Shirt Men's Ruaha Shorts Women's Vidda Pro Ventilated Pants Men's Multicolor Logo T-shirt Abisko Woll Headband Women's Hoja Rider's Wind Jacket Men's Bergtagen Merino 190 LJ Trousers Women's Vardag Sweater High Coast 24 Women's Övik Hemp Dress Vardag 25 Backpack Men's Abisko Wool Logo T-Shirt Men's High Coast Pack Shirt Ulvö 23 Backpack Women's Abisko Midsummer Trousers Canvas Belt Men's Kaipak Jacket Women's Stina Fleece Jacket Women's HC Hydratic Trail Jacke Men's Expedition X-Lätt Vest Women's Abisko Short Tights Singi Wool Padded Parka

Fjällräven (389 articles)

It all started very small at Fjällräven. As a 14-year-old boy scout, Åke Nordin would never have expected the things he made to become an important outdoor brand.

From self-made backpacks to outdoor outfitter

In 1950, Nordin planned a long hike, but his backpack was unsuitable for heavier loads. So, he created his own backpack in his parents' shed by attaching a cotton bag to a wooden frame. This provided excellent weight distribution and made it easy to carry heavy loads. Word got around. Reindeer herders heard about it and also had some of these backpacks made.

After his military service, Nordin founded Fjällräven, which translates as Arctic Fox, in 1960. The company's registered office was the family's one-room apartment in Örnsköldsvik. From this, the current product range gradually developed. Condensation-free tents, outdoor jackets, and sleeping bags followed the backpacks. Some products from the company's first decade are still in the range and have become classics, such as the Greenland Jacket (in the range since the 1960s ) or the Kånken school backpack (produced since the 1970s).

Fjällräven - Robust and durable outdoor products

From the beginning, Fjällräven has focused on durable products suitable for outdoor use. “We develop,” explains press officer Philipp Kloeters, “outdoor equipment that draws its inspiration from nature and uses the wilderness as a test bed. If you're spending a lot of time outdoors, you need to be able to rely on your equipment. Of course, robustness and durability are very important criteria. At Fjällräven, we also focus on robust and durable products because we are impressed by the fact that these are better for the environment than short-lived trend items that only last for one season.” After all, the longer a jacket or tent is used, the better its environmental performance.

“... a special responsibility towards people, animals, and the environment...”

But Fjällräven also ensures that environmentally friendly processes are used in production. As an outdoor company, says Kloeters, the company has “a special responsibility towards people, animals and the environment. Just as true outdoor enthusiasts leave their campsite so that others can enjoy the beauty of untouched nature after them, we as a company strive to minimize the negative environmental impact of our actions. After all, future generations should also have the opportunity to go out into nature and enjoy it.

Fjällräven's products now increasingly use recycled or organic materials. From 2015, only products without water-repellency treatment containing perfluorinated chemicals (PFCs) will be manufactured, such as the new hardshell collection.