Women's Stina Jacket Men's Expedition Lätt Hoodie Jacket Men's Fjällglim Shirt Women's Övik Waffle Knit Sweater Women's HC Insulated Skirt Men's Övik Round-Neck Pullover Men's Greenland Jacket Women's Fjällräven Logo Sweater Men's Sten Fleece Jacket Men's Abisko Winter Stretch Trousers Men's Buck Fleece Vest Men's Vardag Pullover Men's Lada Round-Neck Pullover Men's Expedition X-Lätt Jacket Men's Keb Agile Trousers Men's Singi Down Jacket Women's Snow Flake Parka Women's Classic Sweater Men's Abisko Hike Shorts Women's Keb Insulated Trousers Men's Bergtagen 60 Vest Women's Karla Pro Zip-Off trousers Women's Övik Path Knit Sweater Women's Vardag Pile Fleece Vest Women's Abisko Lite Fleece Half Zip Sweater Women's Bergtagen GTX Touring Jacket Men's Vardag Pile Jacket Women's Bergtagen Merino 190 T-shirt Women's Övik Knit Roller Neck Sweater Men's Abisko Wool Long Sleeve Men's Singi Heavy Flannel Shirt Women's Övik Heavy Flannel Blouse Men's Abisko Trekking Shirt Men's HC Hydratic Padded Trail Jacket Men's Vardag Trousers Men's Övik Knit Sweater Men's Skog Shirt Women's Övik Flannel Blouse Singi Wool Padded Parka Women's Övik Hemp Blouse Women's Abisko Trail Fleece Jacket Women's Bergtagen Merino 190 LJ Trousers Men's Bergtagen Merino 190 LJ Trousers Women's Snow Round Neck Sweater Men's 1960 Logo T-Shirt Women's Abisko Wool T-Shirt Men's Vardag Pile Fleece Jacket Women's 1960 Logo Long Sleeve

Fjällräven (423 articles)

It all started very small at Fjällräven. As a 14-year-old boy scout, Åke Nordin would never have expected the things he made to become an important outdoor brand.

From self-made backpacks to outdoor outfitter

In 1950, Nordin planned a long hike, but his backpack was unsuitable for heavier loads. So, he created his own backpack in his parents' shed by attaching a cotton bag to a wooden frame. This provided excellent weight distribution and made it easy to carry heavy loads. Word got around. Reindeer herders heard about it and also had some of these backpacks made.

After his military service, Nordin founded Fjällräven, which translates as Arctic Fox, in 1960. The company's registered office was the family's one-room apartment in Örnsköldsvik. From this, the current product range gradually developed. Condensation-free tents, outdoor jackets, and sleeping bags followed the backpacks. Some products from the company's first decade are still in the range and have become classics, such as the Greenland Jacket (in the range since the 1960s ) or the Kånken school backpack (produced since the 1970s).

Fjällräven - Robust and durable outdoor products

From the beginning, Fjällräven has focused on durable products suitable for outdoor use. “We develop,” explains press officer Philipp Kloeters, “outdoor equipment that draws its inspiration from nature and uses the wilderness as a test bed. If you're spending a lot of time outdoors, you need to be able to rely on your equipment. Of course, robustness and durability are very important criteria. At Fjällräven, we also focus on robust and durable products because we are impressed by the fact that these are better for the environment than short-lived trend items that only last for one season.” After all, the longer a jacket or tent is used, the better its environmental performance.

“... a special responsibility towards people, animals, and the environment...”

But Fjällräven also ensures that environmentally friendly processes are used in production. As an outdoor company, says Kloeters, the company has “a special responsibility towards people, animals and the environment. Just as true outdoor enthusiasts leave their campsite so that others can enjoy the beauty of untouched nature after them, we as a company strive to minimize the negative environmental impact of our actions. After all, future generations should also have the opportunity to go out into nature and enjoy it.

Fjällräven's products now increasingly use recycled or organic materials. From 2015, only products without water-repellency treatment containing perfluorinated chemicals (PFCs) will be manufactured, such as the new hardshell collection.