Salewa: Pure Mountain

Salewa (947 articles)

Ortles 2 WS Hat Men's Pedroc Am Qrt Socks Lightning 320 Pro Avalanche Probe Alpinist Alu Combi crampons Pure Reversible Am Beanie Alpinist Long Bar Trek Mate 65+5 Backpack Puez Trek 2P Tent Pad Women's Puez 40+5L BP Backpack Pure Travel Cover Packsack Rienza Thermoflask 0.75 L Alp Mate 36 Backpack Puez Hiking Gaiter Women's Ortles Dolomites Am Socks Women's MTN Trainer Lite Fanes Sling Sierra Leone II Tent Footprint Litetrek III Tent Footprint Ortles STR/BNT 110 QD Quickdraw Set Quickdraw for ice screws Litetrek II Tent Footprint Alpine Handrest For Ice Pick Red 9.6 Climbing Rope Ultralight Duffle 28 Travel Bag Fanes Accessory Bag Alpinist Alu Step In crampons Puez RDS Down -12 Long SB Sleeping Bag Flask Holder Men's Wildfire 2 Women's Sella Pure MTN Am Socks Men's Wildfire Canvas Shoe Alpinist Pro Crampons Women's Ortles Am Leather Gloves Women's Pedroc Pro Mid PTX Women's Wildfire Canvas Shoe Handloop Hand Strap Ortles 2 WS Face Protection Women's Lavaredo Hemp Trousers Men's Pedroc Camu Am Crew Socks Women's MTN Trainer Mid GTX Shoe Women's Pedroc Merino Crew Socks Alpinist Combi Crampon Women's Agner Hemp 2 Hooded Jacket PTX II Bivi Bag Handrest For Ice Axe Women's Puez GTX 2L Jacket PTX I Bivi Bag Sella Carbon 280 Avalanche Probe

Salewa - a global player in the outdoor sports sector

Salewa was founded in 1935 by Josef Liebhart from Munich as a subsidiary of the Sattler—und Tapezierer—Einkaufsgenossenschaft (saddler and upholsterer purchasing cooperative). Salewa stands for Saddler (Sa) Leather (le) wares (wa). While camera bags were the main source of revenue at the beginning, footballs, motorcycle bags, and ski poles were soon added to the portfolio. They quickly became the company's most important products.
In 1955, Salewa developed the Andes backpack for Hermann Huber, who was on an expedition to the Andes. The backpack was unique for its time and safely accompanied the future managing director through the backcountry. This was the first of many innovations that Salewa would develop in the future. 
Salewa sets new standards with fully adjustable lightweight crampons and the hollow ice screw, making it one of the pioneers in outdoor activities. The hollow ice screw is still the standard for ice screws today. 
In 1979, the eagle became the Salewa brand logo. The eagle stands for quality and performance, as well as for a connection with nature. The days of footballs and motorcycle bags are over: from now on, Salewa will focus on outdoor activities. The Salewa Sierra tent marks the beginning of another success story.

Takeover of Salewa by Oberalp

With the takeover of the Oberalp Group in 1990, Salewa moved to Bolzano in South Tyrol, but the company's commitment to innovation remained. Under the slogan “Half Weight—Double Resistance,” Salewa made lightweight yet durable products. In 2001, the company developed a 350g hardshell jacket with a lightweight collection and a 33g carabiner. 
Shortly after conquering Europe and establishing branches in all the major European mountain sports markets, Salewa founded its footwear division. With hiking footwear from Salewa, styles such as the Wild Fire GTX are now considered classics. With this complete product range of shoes, clothing for men, women, and children, and outdoor equipment, Salewa is also expanding into the North American and Asian markets.

Sustainable + Salewa

With the brand's international success, a global relaunch is planned for 2014, with the entire corporate identity revised. In doing so, Salewa also focuses fully on sustainability. The Tirolwool Responsive Technology replaces any synthetic insulation materials. In addition, the Salewa brand relies on hemp, which is robust and comfortable. 
Since 2022, the Salewa Committed Label has also been in place. This label identifies particularly ecological and socially responsible manufacturing. To receive the label, Salewa products must meet various criteria. In addition to the Salewa Committed Label, Salewa relies on independent labels such as Fair Wear Foundation and Bluesign.
To keep its ecological footprint as small as possible, Salewa offers a repair service, a second-life program, and a rental service. The main building in Bolzano also meets ecological standards. The solar panels on the roof produce twice as much electricity as is needed, and organic fruit and vegetables are planted in the garden. 

Salewa: tested outdoors by pro-sportspeople

Thanks to its many years of expertise in outdoor activities, Salewa has made a name for itself, not only among amateur athletes. Numerous athletes rely on Salewa products, which are not only sponsored by Salewa but also play a significant role in product development. So you can be sure that Salewa equipment is available, whether you are looking for a new backpack, a compatible tent from Salewa, or even Salewa Via Ferrata Sets. You must meet outdoor sports requirements if you are looking for the right equipment for future adventures via Ferrata.

In addition to athletes, Salewa sponsors numerous events, such as the Red Bull X-Alps, the world's largest paragliding event, in which athletes cross the Alps by paragliding and on foot. Various mountain guides, rescue teams, and tourist areas worldwide rely on Salewa's materials and products.