Hoja Cap Women's High Coast Cool T-Shirt Men's Buck Fleece Women's Bergtagen Merino 190 LJ Trousers Hoja Frame Bike Bag Women's Övik Hemp Blouse Men's Keb Agile Winter Jacket Men's Abisko Trail Stretch Shorts Women's Övik Lite Fleece Jacket Women's High Coast Long Sleeve Women's Abisko Padded Vest Women's Archive Logo T-shirt Men's Abisko Hike Trousers Women's Skare Half Zip Long Sleeve Men's Övik Lite Half Zip Sweater Women's Abisko Lite Fleece Jacket Men's Övik Rib Sweater Men's Övik Heavy Flannel Shirt Women's Övik Heavy Flannel Blouse Men's Hoja Lugnt Wool T-shirt Färden Cross-body Bag Women's Abisko Trail Stretch Shorts Kånken Bottle Backpack Gear Large Bag Women's Abisko Hike Blouse Abisko Friluft 45 Backpack Women's Classic Sweater Kajka 85 Backpack Abisko Travel Cushion Women's Keb Lätt Wind Jacket Men's Abisko Winter Stretch Trousers Women's Abisko Hybrid Trail Shorts Men's Nuuk Lite Parka High Coast Totepack Men's Övik Lite Flannel Shirt Men's Hoja Wool T-shirt Women's Greenland Winter Parka Kånken Wash Bag Men's Abisko Day Hike Half Zip Sweater Women's Hoja Hybrid Shorts Abisko Bottle Cross-body Bag Men's Övik Lite Shirt Men's Reporter Lite Vest Vardag 25 Backpack Kånken Toiletry Bag Abisko Trek 48 Backpack Men's HC Hydratic Trail Trousers High Coast 24 Backpack

Fjällräven (480 articles)

It all started very small at Fjällräven. As a 14-year-old boy scout, Åke Nordin would never have expected the things he made to become an important outdoor brand.

From self-made backpacks to outdoor outfitter

In 1950, Nordin planned a long hike, but his backpack was unsuitable for heavier loads. So, he created his own backpack in his parents' shed by attaching a cotton bag to a wooden frame. This provided excellent weight distribution and made it easy to carry heavy loads. Word got around. Reindeer herders heard about it and also had some of these backpacks made.

After his military service, Nordin founded Fjällräven, which translates as Arctic Fox, in 1960. The company's registered office was the family's one-room apartment in Örnsköldsvik. From this, the current product range gradually developed. Condensation-free tents, outdoor jackets, and sleeping bags followed the backpacks. Some products from the company's first decade are still in the range and have become classics, such as the Greenland Jacket (in the range since the 1960s ) or the Kånken school backpack (produced since the 1970s).

Fjällräven - Robust and durable outdoor products

From the beginning, Fjällräven has focused on durable products suitable for outdoor use. “We develop,” explains press officer Philipp Kloeters, “outdoor equipment that draws its inspiration from nature and uses the wilderness as a test bed. If you're spending a lot of time outdoors, you need to be able to rely on your equipment. Of course, robustness and durability are very important criteria. At Fjällräven, we also focus on robust and durable products because we are impressed by the fact that these are better for the environment than short-lived trend items that only last for one season.” After all, the longer a jacket or tent is used, the better its environmental performance.

“... a special responsibility towards people, animals, and the environment...”

But Fjällräven also ensures that environmentally friendly processes are used in production. As an outdoor company, says Kloeters, the company has “a special responsibility towards people, animals and the environment. Just as true outdoor enthusiasts leave their campsite so that others can enjoy the beauty of untouched nature after them, we as a company strive to minimize the negative environmental impact of our actions. After all, future generations should also have the opportunity to go out into nature and enjoy it.

Fjällräven's products now increasingly use recycled or organic materials. From 2015, only products without water-repellency treatment containing perfluorinated chemicals (PFCs) will be manufactured, such as the new hardshell collection.