Women's Stina Padded Jacket Men's Hoja Rider's Wind Jacket Kajka 100 Backpack Women's Abisko Värm Trekking Tights Abisko Hike 35 Backpack 1960 Logo Långtradarkeps Cap Men's Singi Down Jacket Men's Karl Pro Shorts Women's Abisko Trekking Blouse Kajka 65 Backpack Women's Vardag Vindby Jacket Abisko Woll Headband Women's Fjällräven Relaxed T-shirt Zip Wallet Men's Swedish Forest T-shirt Kajka 75 Backpack Men's Sarek Trekking Shirt Färden Duffel 50 Travel Bag Women's Snow Round Neck Sweater Women's Kaitum Fleece Jacket Women's Abisko Hike Zip-Off Pants Women's Bergtagen Merino 190 T-shirt Women's Fjällräven Heavy Classic T-shirt Men's Buck Fleece Vest Women's Singi Down Jacket Women's HC Hydratic Padded Jacket High Coast 30 Bag 1960 Logo Beanie Ulvö Rolltop 30 Kids Forest Findings T-Shirt Men's Övik Lite Flannel Shirt Women's Abisko Fjäll Dress Women's Karla Hydratic pants Färden Wash Bag Classic Knit Hat High Coast 36 Duffel Women's Abisko Wool Hoodie High Coast 24 Men's Archive Logo T-shirt Men's Travellers Mt Zip-Off Pant Women's Hemp Blend Out Here T-shirt Men's High Coast T-shirt Women's Abisko Sun Hoodie Kånken Hip Bag Women's Abisko Winter Stretch Trousers Zip Card Wallet Women's Abisko Lite Fleece Half Zip Sweater Övik Wool Padded Jacket

Fjällräven (481 articles)

It all started very small at Fjällräven. As a 14-year-old boy scout, Åke Nordin would never have expected the things he made to become an important outdoor brand.

From self-made backpacks to outdoor outfitter

In 1950, Nordin planned a long hike, but his backpack was unsuitable for heavier loads. So, he created his own backpack in his parents' shed by attaching a cotton bag to a wooden frame. This provided excellent weight distribution and made it easy to carry heavy loads. Word got around. Reindeer herders heard about it and also had some of these backpacks made.

After his military service, Nordin founded Fjällräven, which translates as Arctic Fox, in 1960. The company's registered office was the family's one-room apartment in Örnsköldsvik. From this, the current product range gradually developed. Condensation-free tents, outdoor jackets, and sleeping bags followed the backpacks. Some products from the company's first decade are still in the range and have become classics, such as the Greenland Jacket (in the range since the 1960s ) or the Kånken school backpack (produced since the 1970s).

Fjällräven - Robust and durable outdoor products

From the beginning, Fjällräven has focused on durable products suitable for outdoor use. “We develop,” explains press officer Philipp Kloeters, “outdoor equipment that draws its inspiration from nature and uses the wilderness as a test bed. If you're spending a lot of time outdoors, you need to be able to rely on your equipment. Of course, robustness and durability are very important criteria. At Fjällräven, we also focus on robust and durable products because we are impressed by the fact that these are better for the environment than short-lived trend items that only last for one season.” After all, the longer a jacket or tent is used, the better its environmental performance.

“... a special responsibility towards people, animals, and the environment...”

But Fjällräven also ensures that environmentally friendly processes are used in production. As an outdoor company, says Kloeters, the company has “a special responsibility towards people, animals and the environment. Just as true outdoor enthusiasts leave their campsite so that others can enjoy the beauty of untouched nature after them, we as a company strive to minimize the negative environmental impact of our actions. After all, future generations should also have the opportunity to go out into nature and enjoy it.

Fjällräven's products now increasingly use recycled or organic materials. From 2015, only products without water-repellency treatment containing perfluorinated chemicals (PFCs) will be manufactured, such as the new hardshell collection.