Men's Greenland Jacket Men's Barents Pro Winter Trousers Women's Abisko Tights Men's Övik Hydratic Jacket Men's Bergtagen Lite Insulation Jacket Women's Karla Pro Zip-Off trousers Women's Bergtagen Merino 190 LJ Trousers Women's Keb Trousers Women's HC Hydratic Padded Jacket Men's Sten Jacket Men's Övik Round-Neck Pullover Men's Abisko Hybrid Trail Trousers Women's Keb Curved Trousers Women's Vardag Anorak Women's Vardag Pile Fleece Men's Abisko Padded Vest Women's Bergtagen 60 Jacket Women's Övik Lite Half Zip Sweater Men's Bergtagen GTX Touring Jacket Women's Abisko Midsummer Trousers Men's Keb Pants Women's Övik Knit Sweater Women's Övik Path Knit Sweater Men's Nuuk Lite Parka Men's Expedition Mid Winter Jacket Men's Skog Shirt Women's Övik Fleece Half Zip Sweater Men's Övik Waffle Knit Sweater Women's Snow Jacket Women's Expedition Lätt Hoodie Jacket Women's Övik Waffle Knit Sweater Women's Bergtagen GTX Touring Jacket Women's Nuuk Parka Men's Keb Fleece Pants Men's Expedition X-Lätt Jacket Men's Keb Padded Hoodie Jacket Women's Vardag Rain Parka Women's Abisko Lite Trekking Jacket Women's Stina Jacket Men's 1960 Logo Badge Sweater Women's Fjällräven Logo Sweater Women's Greenland Down Liner Vest Women's Övik Heavy Flannel Blouse Women's 1960 Logo T-Shirt Women's High Coast Lite Shorts Women's Vardag Pile Fleece Jacket Women's Classic Sweater Women's Fox Boxy Logo T-Shirt

Fjällräven (398 articles)

It all started very small at Fjällräven. As a 14-year-old boy scout, Åke Nordin would never have expected the things he made to become an important outdoor brand.

From self-made backpacks to outdoor outfitter

In 1950, Nordin planned a long hike, but his backpack was unsuitable for heavier loads. So, he created his own backpack in his parents' shed by attaching a cotton bag to a wooden frame. This provided excellent weight distribution and made it easy to carry heavy loads. Word got around. Reindeer herders heard about it and also had some of these backpacks made.

After his military service, Nordin founded Fjällräven, which translates as Arctic Fox, in 1960. The company's registered office was the family's one-room apartment in Örnsköldsvik. From this, the current product range gradually developed. Condensation-free tents, outdoor jackets, and sleeping bags followed the backpacks. Some products from the company's first decade are still in the range and have become classics, such as the Greenland Jacket (in the range since the 1960s ) or the Kånken school backpack (produced since the 1970s).

Fjällräven - Robust and durable outdoor products

From the beginning, Fjällräven has focused on durable products suitable for outdoor use. “We develop,” explains press officer Philipp Kloeters, “outdoor equipment that draws its inspiration from nature and uses the wilderness as a test bed. If you're spending a lot of time outdoors, you need to be able to rely on your equipment. Of course, robustness and durability are very important criteria. At Fjällräven, we also focus on robust and durable products because we are impressed by the fact that these are better for the environment than short-lived trend items that only last for one season.” After all, the longer a jacket or tent is used, the better its environmental performance.

“... a special responsibility towards people, animals, and the environment...”

But Fjällräven also ensures that environmentally friendly processes are used in production. As an outdoor company, says Kloeters, the company has “a special responsibility towards people, animals and the environment. Just as true outdoor enthusiasts leave their campsite so that others can enjoy the beauty of untouched nature after them, we as a company strive to minimize the negative environmental impact of our actions. After all, future generations should also have the opportunity to go out into nature and enjoy it.

Fjällräven's products now increasingly use recycled or organic materials. From 2015, only products without water-repellency treatment containing perfluorinated chemicals (PFCs) will be manufactured, such as the new hardshell collection.