Fjällräven (330 articles)

Women's Hoja Rider's Wind Jacket Men's Abisko Hike Shorts Women's Nikka Curved Trouser Kids Logo T-Shirt Men's High Coast Lite Pullover Men's Abisko Wool Logo T-Shirt Men's Walk With Nature T-Shirt Women's Vardag Dungaree Trousers Women's Abisko Midsummer Trousers Men's Vardag Lite Fleece Sweater Women's Fjällblomster Logo T-shirt Kånken Art T-shirt Women's Hoja Wool T-shirt Men's Ruaha Shorts Women's Abisko Lite Trekking Jacket Women's High Coast Lite Shorts Women's Övik Rib Sweater Women's Abisko Lite Top Women's Abisko Trekking Blouse Women's Karla Hydratic Jacket Kids Forest Findings T-Shirt Men's Reporter Lite Vest High Coast 24 Women's Kiruna Padded Coat Women's Arctic Fox Print T-Shirt Men's Abisko Lite Trekking Zip-Off Pant Women's Kiruna Liner Parka Men's Abisko Trail Fleece Jacket Men's Abisko Hike Trousers Men's Hoja T-shirt Women's Abisko Day Hike T-Shirt Women's Bergtagen Thinwool T-shirt Women's Övik Hemp Camp Blouse Women's Abiskoool Fox T-Shirt Women's Nature T-shirt Men's Hemp Blend Out Here T-shirt Women's Abisko Day Hike Top Women's Övik Hemp Dress Men's Abisko Day Hike Long Sleeve Men's Abisko Trekking Shirt Men's Abisko Trail Shirt Women's Abisko Midsummer Zip Off Trousers Men's Nuuk Parka Abisko Woll Headband Women's Abisko Hike Pants Men's 1960 Logo T-Shirt Men's Hemp Blend T-Shirt Women's Abisko Cool T-Shirt

It all started very small at Fjällräven. As a 14-year-old boy scout, Åke Nordin would never have expected the things he made to become an important outdoor brand.

From self-made backpacks to outdoor outfitter

In 1950, Nordin planned a long hike, but his backpack was unsuitable for heavier loads. So, he created his own backpack in his parents' shed by attaching a cotton bag to a wooden frame. This provided excellent weight distribution and made it easy to carry heavy loads. Word got around. Reindeer herders heard about it and also had some of these backpacks made.

After his military service, Nordin founded Fjällräven, which translates as Arctic Fox, in 1960. The company's registered office was the family's one-room apartment in Örnsköldsvik. From this, the current product range gradually developed. Condensation-free tents, outdoor jackets, and sleeping bags followed the backpacks. Some products from the company's first decade are still in the range and have become classics, such as the Greenland Jacket (in the range since the 1960s ) or the Kånken school backpack (produced since the 1970s).

Fjällräven - Robust and durable outdoor products

From the beginning, Fjällräven has focused on durable products suitable for outdoor use. “We develop,” explains press officer Philipp Kloeters, “outdoor equipment that draws its inspiration from nature and uses the wilderness as a test bed. If you're spending a lot of time outdoors, you need to be able to rely on your equipment. Of course, robustness and durability are very important criteria. At Fjällräven, we also focus on robust and durable products because we are impressed by the fact that these are better for the environment than short-lived trend items that only last for one season.” After all, the longer a jacket or tent is used, the better its environmental performance.

“... a special responsibility towards people, animals, and the environment...”

But Fjällräven also ensures that environmentally friendly processes are used in production. As an outdoor company, says Kloeters, the company has “a special responsibility towards people, animals and the environment. Just as true outdoor enthusiasts leave their campsite so that others can enjoy the beauty of untouched nature after them, we as a company strive to minimize the negative environmental impact of our actions. After all, future generations should also have the opportunity to go out into nature and enjoy it.

Fjällräven's products now increasingly use recycled or organic materials. From 2015, only products without water-repellency treatment containing perfluorinated chemicals (PFCs) will be manufactured, such as the new hardshell collection.