Fjällräven: equipment for your next route?

Fjällräven (337 articles)

Kids Logo T-Shirt Women's Övik Hemp Blouse Women's HC Hydratic Padded Jacket Women's Abisko Padded Vest Greenland Wax Men's Hoja Wool T-shirt Women's Fjällblomster Logo T-shirt Men's Övik Stencollar Jacket Men's Abisko Padded Vest Women's Keb Insulated Trousers Men's Abisko Wool Logo T-Shirt Women's Abisko Lite Trekking Jacket Men's 1960 Logo T-Shirt Women's Singi Flannel Blouse Women's Abisko Lite Fleece Half Zip Sweater Men's Keb Eco-Shell Jacket Women's Karla Pro Curved Pant Women's Abisko Midsummer Trousers Men's Keb Shorts Men's Crowley Piqué Shirt Women's Arctic Fox Print T-Shirt Women's Lush Logo T-Shirt Men's Vardag Anorak Men's Barents Pro Winter Trousers Men's Fjällräven Logo T-Shirt Men's Keb Fleece Hoodie Jacket Women's Övik Hemp Camp Blouse Women's Vidda Pro Ventilated Pants Women's Abisko Winter Stretch Trousers Men's Vardag Lite Fleece Sweater Men's Hoja Rider's Wind Jacket Women's Abiskoool Fox T-Shirt Men's Bergtagen Thinwool T-Shirt Men's Abisko Lite Trekking Zip-Off Pant Women's Kaipak Jacket Women's Bergtagen Stretch Trousers Men's Keb Padded Hoodie Jacket Women's Abisko Trekking Pro Tights Men's Expedition X-Lätt Vest Women's Abisko Hike Blouse Women's Abisko Sun Hoodie Women's Nature T-shirt Women's Bergtagen Thinwool Long Sleeve Women's High Coast Lite Blouse Women's Abisko Midsummer Skort Men's Bergtagen Thinwool Trousers Men's Övik Polo T-Shirt Women's Hoja T-shirt

It all started very small at Fjällräven. As a 14-year-old boy scout, Åke Nordin would never have expected the things he made to become an important outdoor brand.

From self-made backpacks to outdoor outfitter

In 1950, Nordin planned a long hike, but his backpack was unsuitable for heavier loads. So, he created his own backpack in his parents' shed by attaching a cotton bag to a wooden frame. This provided excellent weight distribution and made it easy to carry heavy loads. Word got around. Reindeer herders heard about it and also had some of these backpacks made.

After his military service, Nordin founded Fjällräven, which translates as Arctic Fox, in 1960. The company's registered office was the family's one-room apartment in Örnsköldsvik. From this, the current product range gradually developed. Condensation-free tents, outdoor jackets, and sleeping bags followed the backpacks. Some products from the company's first decade are still in the range and have become classics, such as the Greenland Jacket (in the range since the 1960s ) or the Kånken school backpack (produced since the 1970s).

Fjällräven - Robust and durable outdoor products

From the beginning, Fjällräven has focused on durable products suitable for outdoor use. “We develop,” explains press officer Philipp Kloeters, “outdoor equipment that draws its inspiration from nature and uses the wilderness as a test bed. If you're spending a lot of time outdoors, you need to be able to rely on your equipment. Of course, robustness and durability are very important criteria. At Fjällräven, we also focus on robust and durable products because we are impressed by the fact that these are better for the environment than short-lived trend items that only last for one season.” After all, the longer a jacket or tent is used, the better its environmental performance.

“... a special responsibility towards people, animals, and the environment...”

But Fjällräven also ensures that environmentally friendly processes are used in production. As an outdoor company, says Kloeters, the company has “a special responsibility towards people, animals and the environment. Just as true outdoor enthusiasts leave their campsite so that others can enjoy the beauty of untouched nature after them, we as a company strive to minimize the negative environmental impact of our actions. After all, future generations should also have the opportunity to go out into nature and enjoy it.

Fjällräven's products now increasingly use recycled or organic materials. From 2015, only products without water-repellency treatment containing perfluorinated chemicals (PFCs) will be manufactured, such as the new hardshell collection.