Fjällräven: equipment for your next route?

Fjällräven (356 articles)

Men's Keb Jacket Fjällräven Pom Hat Kajka 55 Backpack Women's Vidda Pro Pants Men's Övik Rib Sweater Men's Expedition Down Lite Jacket Men's Nuuk Lite Parka Abisko Trek 48 Backpack Övik Knit Hat Women's Övik Knit Roller Neck Sweater Women's Expedition Mid Winter Jacket Men's Abisko Hike Jacket Women's Abisko Short Tights Bergtagen 38 Backpack Women's Abisko 6" Shorts Tights Men's Abisko Trail Stretch Shorts Men's Skogsö Padded Jacket Women's Övik Heavy Flannel Blouse Men's Vidda Pro Pants Men's Vardag Pile Fleece Jacket Färden Duffel 50 Travel Bag Men's Mountain T-Shirt Women's Expedition Pack Down Anorak Kånken No. 2 Women's Greenland Winter Jacket Women's Expedition Down Lite Jacket Skule Top 26 Backpack Women's Keb Eco-Shell Jacket 1960 Logo Belt Men's Lada Round-Neck Pullover Men's Abisko Grid Fleece Hoodie Jacket Women's Övik Half Zip Knit Sweater High Coast 22 Duffel Vardag 30 Travel Bag Kanken Mini Kånken Rainbow Mini Backpack Singi Clip Suspenders Kånken Wash Bag Hoja Bike Bag Classic Knit Hat Hoja Drybag 10L Bike Bag Women's Expedition X-Lätt Jacket Women's Snow Jacket Women's Expedition Lätt Hoodie Jacket Men's Övik Knit Sweater Men's Forever Nature Long Sleeve Men's Övik Round-Neck Pullover Men's Övik Lite Fleece Jacket

It all started very small at Fjällräven. As a 14-year-old boy scout, Åke Nordin would never have expected the things he made to become an important outdoor brand.

From self-made backpacks to outdoor outfitter

In 1950, Nordin planned a long hike, but his backpack was unsuitable for heavier loads. So, he created his own backpack in his parents' shed by attaching a cotton bag to a wooden frame. This provided excellent weight distribution and made it easy to carry heavy loads. Word got around. Reindeer herders heard about it and also had some of these backpacks made.

After his military service, Nordin founded Fjällräven, which translates as Arctic Fox, in 1960. The company's registered office was the family's one-room apartment in Örnsköldsvik. From this, the current product range gradually developed. Condensation-free tents, outdoor jackets, and sleeping bags followed the backpacks. Some products from the company's first decade are still in the range and have become classics, such as the Greenland Jacket (in the range since the 1960s ) or the Kånken school backpack (produced since the 1970s).

Fjällräven - Robust and durable outdoor products

From the beginning, Fjällräven has focused on durable products suitable for outdoor use. “We develop,” explains press officer Philipp Kloeters, “outdoor equipment that draws its inspiration from nature and uses the wilderness as a test bed. If you're spending a lot of time outdoors, you need to be able to rely on your equipment. Of course, robustness and durability are very important criteria. At Fjällräven, we also focus on robust and durable products because we are impressed by the fact that these are better for the environment than short-lived trend items that only last for one season.” After all, the longer a jacket or tent is used, the better its environmental performance.

“... a special responsibility towards people, animals, and the environment...”

But Fjällräven also ensures that environmentally friendly processes are used in production. As an outdoor company, says Kloeters, the company has “a special responsibility towards people, animals and the environment. Just as true outdoor enthusiasts leave their campsite so that others can enjoy the beauty of untouched nature after them, we as a company strive to minimize the negative environmental impact of our actions. After all, future generations should also have the opportunity to go out into nature and enjoy it.

Fjällräven's products now increasingly use recycled or organic materials. From 2015, only products without water-repellency treatment containing perfluorinated chemicals (PFCs) will be manufactured, such as the new hardshell collection.