Fjällräven (336 articles)

Men's Greenland Jeans Women's Övik Lite Blouse Men's Nuuk Parka Women's Abisko Hike Pants Women's Abisko Midsummer Zip Off Trousers Abisko Woll Headband Women's Abisko Lite T-shirt Women's Abisko Cool T-Shirt Men's 1960 Logo T-Shirt Men's Fox T-Shirt Women's Keb Fleece Hoodie Jacket Women's Vidda Pro Pants Women's Greenland Down Liner Vest Men's Övik Travel Shirt Women's Expedition Long Down Parka Men's Crowley Piqué Shirt Women's Vardag Shorts Women's Abisko Trekking Pro Tights Skule 28 Backpack Women's Expedition Down Hoodie Jacket High Coast Hip Bag Men's Övik Stencollar Jacket Men's Vardag Jacket Women's 1960 Logo T-Shirt Women's Keb Padded Hoody Men's Bergtagen Thinwool T-Shirt Women's Vardag Pile Fleece Men's Abisko Wool T-Shirt Women's Abisko Short Tights Abisko Visor Cap Men's Singi Wool Padded Parka Women's Vardag Hoodie Men's Vidda Pro Lite Shorts Women's Nuuk Parka Men's Barents Pro Winter Trousers Women's Fjällräven Relaxed T-shirt Skule 20 Backpack Men's Fjällräven Equipment T-Shirt Men's Singi Down Jacket Ulvö Medium Waistpack Abisko Hike Lite Cap Women's Abisko 6" Shorts Tights Women's Karla Pro Pant Women's Övik Cable Knit Sweater Women's Abisko Värm Trekking Tights Abisko Lite Scarf Men's Barents Pro Shorts Women's Karla Pro Curved Pant

It all started very small at Fjällräven. As a 14-year-old boy scout, Åke Nordin would never have expected the things he made to become an important outdoor brand.

From self-made backpacks to outdoor outfitter

In 1950, Nordin planned a long hike, but his backpack was unsuitable for heavier loads. So, he created his own backpack in his parents' shed by attaching a cotton bag to a wooden frame. This provided excellent weight distribution and made it easy to carry heavy loads. Word got around. Reindeer herders heard about it and also had some of these backpacks made.

After his military service, Nordin founded Fjällräven, which translates as Arctic Fox, in 1960. The company's registered office was the family's one-room apartment in Örnsköldsvik. From this, the current product range gradually developed. Condensation-free tents, outdoor jackets, and sleeping bags followed the backpacks. Some products from the company's first decade are still in the range and have become classics, such as the Greenland Jacket (in the range since the 1960s ) or the Kånken school backpack (produced since the 1970s).

Fjällräven - Robust and durable outdoor products

From the beginning, Fjällräven has focused on durable products suitable for outdoor use. “We develop,” explains press officer Philipp Kloeters, “outdoor equipment that draws its inspiration from nature and uses the wilderness as a test bed. If you're spending a lot of time outdoors, you need to be able to rely on your equipment. Of course, robustness and durability are very important criteria. At Fjällräven, we also focus on robust and durable products because we are impressed by the fact that these are better for the environment than short-lived trend items that only last for one season.” After all, the longer a jacket or tent is used, the better its environmental performance.

“... a special responsibility towards people, animals, and the environment...”

But Fjällräven also ensures that environmentally friendly processes are used in production. As an outdoor company, says Kloeters, the company has “a special responsibility towards people, animals and the environment. Just as true outdoor enthusiasts leave their campsite so that others can enjoy the beauty of untouched nature after them, we as a company strive to minimize the negative environmental impact of our actions. After all, future generations should also have the opportunity to go out into nature and enjoy it.

Fjällräven's products now increasingly use recycled or organic materials. From 2015, only products without water-repellency treatment containing perfluorinated chemicals (PFCs) will be manufactured, such as the new hardshell collection.